Our thoughts and some useful resources we have picked up along the way. 

Women In Data : Podcast ep 26

Focused analysis to support better decision making

Are you asking enough questions?

How "data versed" are you?

Lots of data but no insight

Enough is Enough - knowing when you have enough analysis to inform your decisions

Article Roundup: Measurement

Article Round-Up: Testing

Effective data planning and strategic development for marketing

Curiosity Drives Optimisation

Segmentation can mean many things

Do you know where to focus to get the greatest return?

Article Round-up: More productive teams & culture of using data

Data, cultural and transformation, what do SME's need to do?

A powerful questioning technique to identify hidden opportunities

Accelerating growth with a data mindset

Step 5: Now!

Step 4: Operationalise

Step 3: Insight

Step 2: Realise