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We are an outcome-oriented team of data experts who have partnered with start-ups right through to large businesses to deliver growth by using data analysis effectively.


We start by understanding your business agenda to develop a 

data strategy that will make your data more accessible.


We are specialists in both B2B and B2C customer insight which will enable action to super-charge your business and marketing strategies.


We build your confidence in using data by developing data literacy skills within your business and developing an experimental data mindset. 


Our Mission

We want to demystify data and empower everyone to feel confident using their data, unlocking the benefit it can bring to their business.

We believe:

  1. It's not enough just to have data, you need to use it to impact your business.

  2. Data should be trusted and easily accessible to everyone.

  3. A data strategy should solve a business problem, it is not an IT project data. 

  4. Empowering teams through increasing data literacy skills and creating an experimental data mindset is essential for business growth.

  5. Developing a partnership with clients to combine vision with expertise to develop data journeys aligned with business capability.

Get in touch to explore how we can help your business.

Our Founder

Tash Joslin has been working with businesses to make data make sense for over 25 years.  

Starting her career at dunnhumby she gained invaluable skills in data management, analysis and customer loyalty. 

Moving on to run data teams at London Agencies Publicis & then LIDA (M&C Saatchi) she has worked across many different industries to develop data-driven business and marketing strategies.

Including Tesco, Boots, Sainsburys, IKEA, O2, Compare the Market, Zurich UK & National Trust

She founded MoJo in 2018 to help businesses develop their data strategy to unlock data to enable more informed decision-making. 

Our Principles


Knowledge is power, and we believe every business should benefit from the growth that comes with using data. We empower your leaders and teams with the frameworks to achieve this success.


All plans need to be actionable and investments you make require a positive return. We work with you to determine what is achievable - always through a commercial lens.


We live and breathe the principles of GDPR, so we treat your data and business assets with utmost integrity and honesty.


Ready to win with data?

Let's discuss how we can help you identify and leverage the data that will help transform your business.

We're a results-driven independent consultancy with a track record of helping clients hit their goals through data, and we'd love to do the same for you.

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