About us

We, Rachel Morgan & Tash Joslin, founded We Are MoJo in 2018 after a combined 42 years in data strategy roles. 

Our experience spans pre and during the MarTech boom, so we understand different types of data landscapes.  We will work with your own assets to deliver actionable data strategies that will make an impact on your business across legacy or cutting-edge stacks.

Rachel Morgan

After studying English Language & Linguistics at Durham, I found myself heading into a career in data planning at Wunderman Cato Johnson (as it was called at the time) as the agency's first ever data-grad trainee.  This gave me a fantastic foundation into both the potential and complexity of structured data.  I loved how speculation went out the window, and decisions were based on facts and figures.

20 years on, working for organisations including TBWA, Publicis, LIDA and Havas and this hasn’t changed.  Using data to inform business decision making is crucial across businesses of all shapes and sizes, and doing so effectively drives successful outcomes.

I have worked with organisations across many sectors and still thrive on the impact data and insight has to transform an organisation.

Tash Joslin

After graduating with a Bsc Management Science degree, I joined dunnhumby, a first-class data consultancy that revolutionised loyalty and the use of data.

I fell in love with how data can be used to drive significant change for a business.

Roll on 20 years and data is now seen as one of the most important assets for a business; it's more accessible and is growing in volume at a significant rate – the challenge now is often where to focus on making the most of it.

Worked across Retail, Travel, Financial service and Telco organisations to develop data strategies, with the key focus on the business performance and marketing effectiveness.

I am passionate about creating a culture of using data within an organisation to drive business change.