• Nicky Finlay

Helping Clients with their Data Strategy

Updated: Jun 21

At MoJo we help our clients with their data strategy.


But what does that actually mean?


Here are 4 problems that we have recently solved for our clients by using data to deliver impact:


  1. Transformed the sales and marketing planning to be customer-centric supported by customer insight, segmentation models, and a clear measurement framework.

  2. Delivered significant incremental value through building a personalised and relevant customer communication program powered by data analysis and insight.

  3. Activated the customer data within a business to be used to improve customer experience. Developed a data strategy roadmap to unlock the data throughout the customer journey.

  4. Enabled better decision-making by elevating the value and use of data at board level. Increased data quality and trust through data ownership within a robust governance framework.


Go to www.wearemojo.co.uk/case_studies to read more on these case studies.


We use our Explore : Build : Activate process and always start with exploring the business problem we are trying to solve, building data capability that can be activated within your business to achieve your goals


Book a call with one of our team to design a data strategy tailored to your business.

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