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  • Writer's pictureNicky Finlay

Taking Small Steps Toward Big Data Wins for Your Small Business

In the fast-paced world of business, data is often considered the new currency. For small businesses, however, diving into the realm of data can seem like a daunting task.

In our recent study of 100 UK SME’s 75% stated that they think being data-driven is ‘Very important’ but only 10% believe they are.

The perception that implementing data-driven strategies requires significant resources, expertise, and investment often leaves small business owners hesitant to take the plunge.

The truth is that the journey toward leveraging data for business growth doesn't have to be an all-or-nothing endeavor.

Often a slight mindset shift helps by thinking about where are there opportunities to improve how we run the business or deliver marketing by using data and insight.

Then taking small steps can lead to significant gains.

1. Focus on a business outcome that can deliver an impact:

Begin by identifying a specific, achievable goal of how using data can impact your business. Whether it's improving customer satisfaction, optimising inventory management, or enhancing marketing strategies, having clear objectives helps to focus your efforts.

By defining smaller, manageable goals, you can measure progress more effectively. You will also learn a lot in the process and be able to build on for future projects.

2. Focus on What You Have:

One of the misconceptions about becoming data-driven is that you require mountains of data. In reality, you can start with the data you already have within your business.

This could include customer feedback, sales records, or even social media insights. Analysing existing data provides a foundation for making informed decisions without overwhelming your resources.

3. Explore User-Friendly Tools:

The world of data analytics is filled with sophisticated tools, but that doesn't mean you have to start with the most complex ones.

Many user-friendly, affordable tools are designed specifically for small businesses. These tools often come with intuitive interfaces and require minimal training.

Consider starting with tools that match your business needs and gradually scale up as your comfort and expertise grow.

4. Educate Your Team:

Data-driven decision-making is a team effort. Invest in educating your team about the basics of data analytics and its potential impact on business outcomes.

Online courses, workshops, or even lunch-and-learn sessions can demystify data concepts and empower your team to contribute to the data journey.

5. Embrace Quick Wins:

Identify quick wins that demonstrate the tangible benefits of using data. This could be something as simple as optimising a marketing campaign based on customer preferences or streamlining internal processes.

Celebrate these small victories to build confidence among your team and stakeholders.

6. Seek External Support:

Recognise that you don't have to navigate the data landscape alone. There are consultants, freelancers, and online communities that can provide guidance and support tailored to the specific needs of small businesses.

Getting initial guidance or outsourcing certain aspects of your data initiatives can be a strategic way to overcome resource constraints.

7. Iterate and Refine:

The beauty of taking small steps is the ability to iterate and refine your approach continuously. Learn from your experiences, gather feedback, and adjust your strategies accordingly.

This iterative process allows you to adapt to changing business dynamics while steadily improving your data capabilities.


Embarking on the data journey doesn't require a giant leap; small steps can lead to significant advancements.

By starting with available resources, setting clear objectives, and embracing manageable tools, small businesses can harness the power of data to drive informed decision-making. Each incremental move builds a foundation for future success, turning the once daunting task of data analytics into an achievable and rewarding venture.

So, why wait? If you need some help and support in starting to take those small steps and watch your business transform through the power of data, please get in touch at, we would love to chat.


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